Why Did Apple Change Their Logo

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The colored stripes were conceived to make the logo more accessible and to represent the fact the Apple II could generate graphics in color. It also goes to show that Steve Jobs as great of a design genius as he was didnt always make the right design choices.


Apple Logo History All About Apple Logo Evolution The Designest Apple Logo Evolution Logo Evolution Apple Logo

How Apple Got Its Logo Memory Lane By Sarah Lai Stirland 400 am March 16 2011 Theres long been a number of urban legends about how Apple came up with its iconic logo.

. The event that led Isaac Newton to discover the law of gravity inspired him. At the end of the new iPad event the company flashed the. Newton a mind forever voyaging through strange seas of thought with Apple Computer Co on a ribbon banner.

Not has just the brand evolved but along with it also evolved the Apple logo history theories and conceptions. This is why Steve Jobs changed it with a solid colour logo that can complement a metallic casing. This logo had an apple hanging above the head of Isaac Newton and with an inscription that read Newton A mind forever voyaging through strange seas of thought alone In the same year the company changed its logo.

Under the new arrangements the globe element and the wordmark appeared separately for the first time. Apple needed a new logo to represent that change. The designers changed the logo dramatically.

Dont change your logo just to change it. 1998 Present The current apple logo the one everyone today knows wasnt made simply because Steve Jobs is always looking to change things. Monochrome Apple Logo.

The Burberry logo was originally designed in 1901 and had a red emblem above a wordmark. If so the upside down Apple logo is probably the least of their worries. Have a reason like Apple did such as the fact that they needed to change the look to fit the modern technology or to blend more into their branding that was in the process of evolving.

Apples iPhone uses a proprietary charging cable and port known as Lightning The smartphone giant may be forced to switch iPhones to USB-C under a new European Union proposal. Apple may have introduced a new look for its logo. The logo then took a metallic look with embossing which was.

It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said. However Jobs insisted that the logo be colorized to humanize the company. The new logo was revamped mainly because of the change in hardware design as the new Apple computers used metallic casing.

Well guess what the Apple logo has never glowed in the iPhoneiPad line. Others like author Sadie Plant of Zeroes and Ones considers the Apple logo as homage to Alan Turning the father of modern computing who committed suicide using a cyanide-laced apple. When Apple released their first ever iMac the logo was changed and its rainbow colours disregarded.

Press images of the new machines also appear to confirm the change. Apple logo artist Rob Janoff is charmed by the story but was unaware of the association Frith. Instead of just one solid color a palette of logo colors to suit a variety of uses.

Apple would have. The new look of the logo symbolized Apples unique goals and aimed to transmit a sense of innovation class and seriousness. The removal of the glowing Apple logo is hardly surprising considering Apples decision to do the same with.

The pike was a weaving flag with the shield featuring a decorative letter B and the inscription Prorsum. When Jobs returned to Apple in 1997 the company was bleeding money and Jobs realized that the Apple logo could be leveraged to their advantage. The first Apple logo was designed by Steve Jobs and Ronald Wayne in 1976 featuring Isaac Newton sitting under an apple tree.

The new glass logo was perfect for giving the logo a classy look. Therefore Apple may have simply decided to bring over the non-glowing Apple logo from the iOS devices to the Mac just as they brought over the colors and brought over many of iOS user interface conventions to OS X. When Jobs returned to Apple in 1997 he realised that Apple could use to their advantage.

However I think changing into a silver logo was a good idea but if you want more information about the Apple Logo Evolution you can check here. The emblem portrayed a horse rider with a shield and pike and took almost the entire space. Solid colors emphasize the timeless shape of the Apple logo.

If the shape of the Apple logo was universally recognizable why not put it where people could see it. On August 27 1999 Apple officially scrapped the rainbow logo telling vendors not to use it anymore. Instead of rainbow stripes solid colors.

In 1991 the company shifted the Pepsi logo elements from here to there to give it a new and refreshing look. The new icon the first design change in more than five years replaces the shopping cart and ditches the word Amazon but displays the companys smiling arrow logo more prominently. One of the main reasons for coming up with the monochrome logo was that the new Mac computers were being manufactured with metal casing instead of the plastic one and the sight of a rainbow logo.

Thus an apple falling on his head. The addition of the gradient shade gave the logo a sense of sophistication. So a rainbow-coloured logo would have looked absurd in those cases.

Good catch from Jesus Diaz at Gizmodo. Cupertino replaced it with single-color versions of the logo in different colors. Smaller but notable changes occurred for the next few years.

1991 Pepsi Logo Given A New Look. The logo was designed with a bite so that it would not be confused with a cherry. More than most Steve Jobs appreciated the value of a beautiful story Editors Note.

- Official statement from Apple following their change from the rainbow logo to the monochrome.


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